Talking the Torque with Norbar
Norbar in Banbury - The home of Torque Tools
I met Julian the Marketing Manager the other week at the 'Brand and Marketing Workshop' at Glued in Leamington Spa.
We were sat next to each other and paired up in a couple of the exercises we carried out, we were a good match as he had an engineering background and we could talk about torque (sorry that had to be done!)
I learnt so much about the Norbar company and Julian kindly invited us down to take a further look at the manufacturing and production, I know, I didn't realise myself that they actually manufactured them down in Banbury, but that is where Norbar were founded back during the early 1940s and continue to this day.
We spent a very enjoyable two hours touring the extensive site and talking about both our marketing plans, about how to engage people in what we do and more importantly why we do it.
Jenny spotted the Norbar sweets first in reception, what a great marketing tool!
The advances in Torque wrenches and multipliers was impressive, they not only have production including full machining on site but a special products cell and accredited laboratories for calibration control.