Glued® is the name for sticky brands and marketing!
The GLUED Workbook we worked our way through over three hours
I've been looking forward to this for a few weeks, Branding and Marketing Audit Workshop by Rob and David of Glued® who are local to me in Leamington Spa.
The format was simple, bring along your brand ideas, marketing materials and be prepared to assess if they might work out in the real world.
Without giving too much away the ten attendees discussed their outlooks guided by Rob and David.
There was a broad range of business owners and marketing professionals from larger companies so there were tips that could be shared along the way.
The basis of some of the content was around the Simon Sinek idea of people usually buying from you because of 'Why' you do what you do, not 'What' you do or 'How' you deliver it.
I kind of get this in some respects, but there are still clients I would say don't give a damn about the Why, they just want you to deliver it, now!
It gave me some ideas and I will be back at the Glued Warehouse I'm sure soon to brush up on some hard copy marketing materials.